7 Myths about getting discovered - Arty Skye: Sweetened & condensed version.
The following information outlines both why Vandala Concepts exists, and the importance of what we do.
Legendary producer Arty Skye (Madonna, Will Smith, Santana, Missy Elliot, Public Enemy, Alicia Keys) recently published an article entitled "7 Myths about Getting Discovered" which is aimed at musicians seriously pursuing a career in music. The following abridgement of that article has been provided for you - the musician - to help you get on track with your future plans of the life of a rock star.
First and foremost an artist MUST understand how the music industry really works. What you think you know is irrelevant. The serious artist will take the time to learn the rules and guidelines of the industry to aid them in taking their music as far as is absolutely possible. The more you increase your understanding of how things work, the closer you can get to nailing your goals.
If you haven't noticed how much the music industry is changing, you've got problems. It is now possible - with the help of the internet - to get huge without the help of a major label. With that out of the way, let us move on to the MYTHS of the music industry, as outlined by production veteran Arty Skye
Myth #1 Someone will discover you without a great recording...
Yes, we've all heard the stories of some waitress being discovered while waiting on a record label executive. Or a singer being discovered in some small bar in Texas, or Oklahoma, etc. Yes, these things have happened and will continue to. But if that's what you're waiting for, you have a much better chance of winning the lottery. Good luck! This way is fantasy land and is for dreamers only.
Myth #2 If you email and call enough people, someone will give you a chance...
Why should they? What you don't realize is that companies get literally thousands of emails everyday with people telling their stories about how they love singing and it's their dream. Yet, they have no recording, no music up on the internet, no live performances and the only step they've taken in their musical careers is to email companies asking for a shot. Sorry, but that's not the way it works. If you don't believe in yourself enough to invest in getting a good recording made, don't expect anyone else to believe in you.
Again, this road is for dreamers only.
Myth#3 You don't need a great sounding music demo, any demo will be fine...
Wrong!!! The music demo/master is how you portray yourself to the world. The internet is flooded with good music, so what's makes you think that a poor recording will stand out against so many great recordings? It won't! You want to constantly increase your chances of becoming successful, so if possible, get a great sounding music demo/master recording, produced by music industry pros. This will portray you in the best light possible and put your unique talent front and center.
Myth #4 If you have a computer, you can get a program and do you own music demos...
Do you really believe that a program is all there is to producing great sounding music? Think of all the programs you have in your computer. They are tools, just like a music program is. Having a word processor doesn't make you a writer, and having a drill doesn't make you a carpenter. But really knowing how to use them properly is what makes the difference between a pro and an amateur. While this might be the right road for a very very small segment, most singers will find that their limited music production skills aren't even close to the high quality level of their vocal talent that took years to develop. Also, professional music producers will direct and guide the singer during the recording process to deliver her/his best vocal performance. The music producer can come up with vocal harmonies, background vocal ideas, ad libs and whatever else is necessary, including voice processing and pro editing techniques. An experienced engineer in a professional studio with thousands of dollars worth of equipment and hi end microphones will give you the polished sound that will set you above the rest of the crowd. So, do you want a professionally produced recording, or a home demo? Which one will help you build more fans?
Myth #5 You should send your music demo out to record companies in order to get signed.
This is a biggie, because a few short years ago, this was absolutely true. This was the way it was done, though the odds were still astronomical.(that's a whole 'nother article-too long to cover here) But to understand this now, you have to understand how the internet has changed the music industry forever. Ask yourself this question. If YOU were given a job as A&R over at Sony, and you had to sign an act and make them successful in 6 months or you would lose your job, what would you do? Let's say you have 1000 CDs in 2 HUGE boxes in your office, and you know from past experience that at least 95% will be garbage (home recordings, lousy songs, can't hear the vocals, etc). Would you spend your time listening to those CDs, or would you head straight to the internet and see where the buzz is? Which artists are winning contests and climbing the indy charts? Which artists have 5000 downloads of their songs and doing sold out shows? Which artists have 20,000 people on myspace and built up a huge fan base that constantly sings their praises on the forums? Wouldn't it be smarter and more profitable to sign an act like that, which already has so much going for them? Absolutely, and that's why it's crucial today to BRING YOURSELF TO THE MARKETPLACE AND MAKE SOME NOISE!
Myth#6 The record company will develop you as an artist
Record companies are looking for artists that have already developed themselves to a certain level, and this is now mostly done in the music production stage of the process. When the artist finally gets into the Internet Marketplace, they should have already established a unique sound and image that represents who they are. Again, that's where having an experienced music producer and a team of music industry professionals working on your behalf can really benefit you. (Like Vandala Concepts)
Myth#7 If you get a record deal, you'll be rich
Sorry to break it to you, but a record deal itself usually doesn't mean you'll get rich. If you are fortunate enough to get signed by a major label, realize that this is only the beginning. Many artists are signed but never record, some record but are never released, some are released with no real push or backing by the company and many flop and are dropped by the labels, even though they may have sales in the hundreds of thousands. The last estimate I recently saw said that an artist that goes GOLD (sales of 500,000) stands to make only around $47,000! This is why so many major artists are choosing NOT to resign with their record companies, but instead, to release their new CDs independently. An independent artist selling 15,000 of their own CDs can "theoretically" make twice the amount of money as the signed artist selling 500,000 copies! (there are exceptions to this and every other point)
There are now more opportunities for singers and artists than ever before ! The artists that succeed will be the ones that wanted it more, and were willing to sacrifice more in order to achieve success. You have to get yourself into the "game"! And of course, once you're in the "GAME", the talented ones will rise to the top!
